About City of Good

 

City of Good was started in Boise, Idaho by local businesses, civic organizations, and individuals in the early Spring of 2020. In the wake of the COVID-19 crisis, this non-profit organization was created to help feed the Boise community and create local restaurant jobs during the time of unprecedented layoffs and isolation. 

Through Oliver Russell, I worked with the City of Good Marketing Team. We collaborated on how to establish their mission statement, social media presence, and promotion and marketing for City of Good (COG) events and branded materials, like our COG masks and candles.

HOW I CONTRIBUTED

  • Managed and created content for the City of Good social media pages (@citiesofgood, see preview below)

  • Created and introduced “Feature Fridays”, a social media segment that highlights the businesses and individuals in our community by fostering and building relationships between COG and the Boise community

  • Designed stickers and half-sheets for Box of Good Lunches and Weekend Meal Kits

  • Designed and refined their website using WordPress (view website here)

Impact: During the start of the initiative, over the course of one weekend, we positively impacted over 75 school kids, distributing 472 meals for kids in need, while supporting our local farmers and participating restaurants. Not only this, but we were able to foster a community between Boise restaurants, local farmers, the Boise School District, and those participating in donating and spreading the word about our cause.

It has been a true joy to be part of the inception of an initiative that has grown into such a significant force for good over the years. Since 2021, City of Good has expanded its efforts to support refugees, senior citizens, and other marginalized communities in the Boise area, making a profound impact on the lives of those in need.

To date, City of Good has successfully distributed over 100,000 nutritious, restaurant-made meals to children, refugees, seniors, and others in need of food assistance. Additionally, we have provided over 50,000 pounds of locally sourced produce and more than $45,000 worth of culturally appropriate, shelf-stable goods to school pantries and early learning centers, ensuring that children have access to essential nourishment to take home.

Box design and branding

Social media management

Posts from June 1st - October 1st 2020

We raised enough money to feed 78 hungry kids over the weekend utilizing our Weekend Fuel Kits.That’s over 470 meals! Thank you to everyone who purchased a ticket and contributed to our fundraiser this past weekend.Thank you to @kin_boise for s
Feature FriYAY: @wildheartsidaho was born out of the idea that all young girls and women should be able to experience the outdoors 🎿🏔🤸🏽‍♀️🌲   Wild Hearts is an organization that helps introduce girls (aged 12-18) to the outdoors through
Summer is over, but the good news...it’s candle season! 🍂Head over to @litandcocandles in #HydePark to purchase the City of Good candle, with hints of basil, rosemary and thyme! A portion of the proceeds go towards feeding the community and su
Hey, YOU!!! Get those Box of Good lunch orders in! Order from the @boisefarmersmarket for pick-up this Saturday 🌞 This week’s local meals prepared by @bittercreekalehouse @boisecoop @brickyardsteakhouse . . . . #eatlocal #shoplocal #farmersm
City of Good and one of our partner restaurants, @kin_boise are providing the meals to elevate the annual “Change Your World Celebration” fundraiser for the @wassmuthcenter. The meal will highlight diversity through food by pulling insp
Calling all parents and families! @kin_boise is hosting a family-friendly PiKINic with @iloveplaydate this Saturday. Ticket proceeds go towards City of Good, helping feed the community and support our #local restaurant workers. Details and tickets ca
Feature Friday- Today we are highlighting two of our partner restaurants, @fork_boise and @alavita_boise. These sister restaurants have helped City of Good feed the community by providing meals for both the Box of Good lunches, sold at the @boisefarm
Here is a reason to smile: When you purchase a City of Good mask, you are helping provide fresh and locally sourced meals for kids at @bsd_community_schools through The Boise School District. Mask up, City of Good. Link in bio. ☺️
How does a socially distanced brunch in the garden sound? 🌼🥂🌺 The @idahobotanicalgarden and City of Good have partnered up to provide you with an amazing brunch experience, complete with a delicious COG meal from local Boise restaurant, @kin_bois
Over the past three years, @styleherempowered (S H E) has provided 1,575 education sponsorships to girls in need in Togo, Africa.    S H E is a Boise-based non-profit that helps break down the barriers of poverty and inequality and does so
City of Good is excited to partner with the Boise Metro Chamber to elevate the State of the City Address experience on September 23rd. Because the event is virtual this year, you can order Box of Good meals to enjoy in the comfort of your own home wh
Don’t forget to put in your order for a Box of Good lunch on the @boisefarmersmarket website for pick-up this Saturday! ONLINE ORDERING CLOSES tonight at 11:30PM ❣️#supportlocal @brickyardsteakhouse @fork_boise
Feature Friday: After experiencing abuse or trauma, it can be hard to know where to turn to. Faces of Hope (@safetyandhope ) is a one-stop triage and support center that can provide immediate assistance with no judgement, no strings, no wait lists, a
Idaho is well known for its magnificent wildlife and today is National Wildlife Day- an opportunity to reflect on and appreciate all the wonderful wildlife that surrounds us in Boise, Idaho, and beyond. It is also a day to raise awareness for endange
Do Good Feel Good, Boise. #boisekind #dogood
We love to see y'all reppin' the City of Good masks...AND beer! To all of those who have purchased a mask in the past couple weeks: THANK YOU for the support (and tag us in your mask photos!). We have a few more elastics and drawstrings masks left bu
Feature FriYAY: To put it simply, David and Lizzy Rex are sourdough masters. And not only do they make amazing bread at both their restaurants- @certifiedkitchenandbakery and @the_wylder, but they also help City of Good feed the community.  &nbs
What is your favorite local restaurant? Tag them below! City of Good partners with local restaurants in Boise to ensure that these essential workers have a job during these economically tough times. Some ways you can help support them: buy a gift ca
It’s that time of the week again! Get your orders in for the @boisefarmersmarket! And don’t forget to add a City of Good meal to your order, it helps support our cause AND the local restaurant that makes it 🧡 Photo by @guyclarkhand #ea
Thank you @printboise! Bryan and his team graciously donated printed materials for our City of Good meal boxes. They look amazing and we can't wait for you all to see them! If you or your company is looking for a local printing shop, International Mi