About boise startup week

Boise Startup Week (BSW) is a week long event held in Boise Idaho. It is an event held to inspire and teach startup founders and entrepreneurs how to start their business or gain the connections and resources needed to be successful in their business ventures.

Against Agency was hired to create the marketing materials for the 2019 campaign.

HOW I CONTRIBUTED:

Developed a Relevant and Impactful Campaign Theme and Headline: I collaborated with the team to brainstorm, craft, and finalize a campaign theme and headline that resonate deeply with the audience and embody courage and relevance.
Planned and Implemented Advertising Strategies: I assisted in engaging in the strategic planning and execution of various advertising tactics to maximize outreach and engagement.
Budget and Scope Development: I created detailed budgets and defined the scope of the campaign to ensure alignment with organizational goals and resources.
Crafted Creative and Brand-Aligned Social Media Content: As a team, we produced visually appealing and on-brand social media posts that effectively convey the campaign message and engage the target audience.
Designed Ads with Adobe Software: I utilized Adobe programs to design compelling Instagram and Facebook ads that capture attention and drive action.
Coordinating with Media Outlets and Local Businesses: We fostered partnerships by coordinating with local media stations and businesses to amplify the campaign’s reach and impact.
Impact: As a team, we were able to increased event participation by 25%, over the previous year.