Holy city handcraft

Holy City Handcraft is the creative studio and personal brand of mixologist and storyteller Miguel Buencamino, crafting spirited content (think cocktails, not ghosts) with an emphasis on recipe development, production, and narrative-driven visuals.

Website refresh

As Business Development Manager, I led a full website refresh to make the experience more cohesive and user-friendly. The new homepage brings Miguel’s vibe forward, guiding visitors to services, past work, signature recipes, and direct contact via social or email—so partners and fans can connect with Miguel fast.

sales & brand development

As part of Miguel’s team at Holy City Handcraft, I focus on generating new leads and positioning him with the right brand partners. This includes:

• Designing Media Kits & Rate Sheets → Professional, on-brand decks that highlight Miguel’s reach, past partnerships, and creative capabilities.

• Creating Informational Visuals → Easy-to-digest graphics that communicate value to potential partners, from audience insights to campaign performance snapshots.

• Pitching to Brands → Crafting and delivering tailored outreach that aligns Miguel’s storytelling and content production with each brand’s goals.

The goal of this work is to clearly showcase Miguel’s unique value as a cocktail creator and storyteller—helping brands quickly understand why partnering with him will elevate their campaigns.