MELLOW CORN Instagram Launch
Mellow Corn is a distinctive Bourbon whiskey crafted by Heaven Hill Distillery, celebrated for its vintage label and devoted cult following. Known for its eccentric charm, Mellow Corn draws in a diverse, well-humored audience. To connect with this unique fan base, we aimed to expand the brand's presence by launching a dedicated Instagram page, designed to capture the spirit and quirkiness that makes Mellow Corn a true standout.
How I contributed
Concepted pop-culture post designs and communicated ideas and concepts to the creative team
Wrote brand-right copy for posts
Designed and implemented content calendars (2021 Launch-May 2022)
Managed account by interacting and communicating with users and Mellow Corn fans
Impact: In early 2021, our agency’s social media team successfully launched Mellow Corn’s official Instagram account, attracting 1,000 followers in just three days. Through a mix of user-generated content, internet memes, and original visuals crafted by our creative team, we solidified Mellow Corn’s quirky brand identity and built a thriving online community. By the end of 2021, we had doubled the follower count and established a celebrated online presence, embraced by the passionate Mellow Corn fanbase.
Pop-culture posts
(click to view)
