Simplot WESTERN STOCKMEN’S

Simplot Western Stockmen’s asked the Against Agency Intern team to create a campaign in order to drive traffic to the retail stores. Interns created the campaign theme and tagline, as well as print, audio, and out-of-home marketing tactics. Afterward, we pitched our findings to the Simplot Marketing team as a group.

My part of the project included:

• Designing print and out-of-home visual advertisements using Adobe Illustrator

• Creating the copy for the radio advertisements

• Researching the target audience and selecting specific media channels to use

PRINT ADVERTISEMENTS

RADIO ADVERTISEMENTS