TIMBER DOG DIGITAL
Rename, Rebrand, & Website Design
Timber Dog Digital, formerly Vernum Media Associates, is a performance-driven digital marketing agency serving finance brands. I partnered with the founder during a pivotal transition to redefine the brand from the ground up, ensuring the name, identity, and website clearly reflected the agency’s strategic focus and long-term vision.
RENAME AND BRAND POSITIONING
I supported the transition from the agency’s former name to Timber Dog Digital, helping shape a brand identity that communicates strength, clarity, and discipline without feeling generic or over-polished.
This phase included:
Exploring naming direction and brand symbolism to align with leadership, resilience, and strategy
Refining positioning and tone to resonate with finance decision-makers
Translating abstract values into a grounded, confident brand personality
rEBRAND AND visual direction
Following the rename, I helped establish the visual foundation for Timber Dog Digital, balancing credibility with approachability.
Work included:
Defining a clean, minimal visual language suited for the finance space
Developing early brand design elements and layout systems
Creating scalable assets and UI components to support future marketing efforts
website design in figma
I designed the Timber Dog Digital website in Figma with a focus on structure, clarity, and conversion.
Key contributions:
End-to-end Figma design across core pages including Home, About, Services, Process, Contact, and FAQ
Clear content hierarchy and user flow to guide visitors from awareness to inquiry
Conversion-minded layouts designed to support lead generation and trust